Anne and James, a trail-blazing pair of eco-champions and veggies in the 80's (before it was cool), found themselves struggling to find their family favourite treats without nasties, so they decided to do it themselves!
From the comfort of their Cotswolds Kitchen, they set about creating our delicious range - free from gelatine, artificial colours, flavours and preservatives. 
And so our brand was born, with no nasties - Just Wholefoods.